Vitamins & Minerals

How can supplement brands motivate shoppers to keep taking immune health supplements—and to take them on the regular?

The newest bone health products are increasingly diverse.

PharmaLinea launched a new line of prebiotic products, >Your< Prebiotiq, and several new additions to their existing lines for iron deficiency and urinary tract infections (UTIs).

A recent study found that supplementation with 5-methyltetrahydrofolate as Quatrefolic from Gnosis by Lesaffre and a vitamin B complex containing vitamin B12 and B6 had a positive impact on pregnancy outcomes in infertile women undergoing Assisted Reproductive Technologies.

PLT Health Solutions Inc. announced that it would market the menatto brand of vitamin K2 (MK-7), manufactured by J-Oil Mills, in North America.

A look at emerging trends in seniors’ heart health supplements

Eye health supplements continue to improve and diversify, with ingredient R&D opening new avenues.

Convenience is the hook, but the most successful dietary supplement subscription services offer personalized customer service, bespoke combinations, artificial intelligence, and more.

A poster recently presented on March 25, 2022 at the 2nd International Electronic Conference on Nutrients (IECN) demonstrated that MenaQ7 Vitamin K2 as MK-7 counteracts oxidative stress in vascular smooth muscle cells (SMCs) as well as increasing adenosine triphosphate (ATP) production.

The world of natural products for smokers’ health is complex and perilous. Can dietary supplements succeed in this market?

Ashland describes the new patent-pending Nutrapress organic chewable base as an “all-in-one system” containing binder, flow aid, lubricant, and sweetener, all included, and that provides good powder flowability and compressibility during direct compression of chewable tablets.

In a new study, researchers investigated whether the ingredient HydroCurc could help reduce the systemic inflammation and gastrointestinal side effects associated with iron supplementation.

Vegan options, innovative delivery systems, and ingredient pairings will keep consumers coming back to vitamin D long after the pandemic has passed.

The randomized, double-blind, placebo-controlled, two-by-two factorial trial investigated cocoa flavanol supplementation and multivitamins for the prevention of cardiovascular disease (CVD) and cancer among 21,442 U.S adults free of major CVD and recently diagnosed cancer.

Immune health brands are bringing multifunctional supplements and powders to market.

Vitamin K2 ingredient supplier Kappa Bioscience has formed a scientific and medical advisory board “to support and expand the scientific knowledge base for vitamin K2,” including the firm’s branded ingredient K2Vital.

Gnosis By Lesaffre acquired vitamin K2 supplier NattoPharma last May. The acquisitioned brought under one roof Gnosis’s vitaMK7 natural vitamin K2 brand and NattoPharma’s MenaQ7 K2 MK-7 brand.

The company, formerly known as Zhucheng Haotian Pharma Company, Ltd. (ZCHT), says the name change to Howtian better reflects its global footprint and sustainability goals.

The company describes the fruit-flavored jelly beans as “an enjoyable and convenient way to get your daily dose of wellness.”

No doubt diet plays a part in the rise and fall of blood sugar, so is there a place for dietary ingredients in helping consumers manage their blood sugar?

Tips for formulating for maximum efficacy and consumer appeal

Prodalim Resources is presenting prototypes of its Capsoil FoodTech platform that turns bioactive oils, including nutritional oils, fat-soluble vitamins, and lipid-based nutrients, into water-soluble powders.

Dietary supplement leaders discuss how to keep consumers interested in immune health supplements long-term.

Earthlight, a whole-food vitamin D ingredient provided by PLT Health Solutions, has gained approval from ANVISA, allowing its use as an ingredient in food, beverages, and dietary supplements sold in Brazil.

The recommendation is part of a new health pamphlet published by the Swiss Federal Food Safety and Veterinary Office (FSVO), which recommends a daily supplemental vitamin D dose of 800 IU for people aged 65+.

Despite a downturn in sales growth following an immense spike, the immune health category is still no slouch.

A recent phase II clinical trial partially funded by ExcelVite found that a tocotrienol-rich vitamin E (EVNol SupraBio from ExcelVite) may support the conduction velocity of median and sural sensory nerves among type 2 diabetics.

The vitamin D and omega-3 trial (VITAL) is a nationwide, randomized, double-blind, placebo-controlled trial with a two-by-two factorial design. The study consisted of 25,871 participants, 12,786 of which were men aged 50 or over, and 13,085 of which were women aged 55 or over.

COVID will continue to impact supplement retailing. But instead of scrambling to adjust, brands have the opportunity to hone their omnichannel strategy and improve long-distance retail relationships.

The new blend is called Cal2Mag and combines the minerals in a ratio the firm says has been shown to support bone health.