Smart Baking Company upgrades Smartcakes to 100% daily recommended value of vitamin C for immune support

With an increasingly conscientious and knowledgable consumer base, major brands are already investing significant resources into promoting regenerative agriculture and mitigating greenhouse gas emissions.

Increased prices due to inflation meant consumers purchased less confections, but the category still saw growth.

The funding round included major investments from McWin Capital Partners and M&G Investments.

The updated criteria for the claim include limits to certain nutrients, and identified foods that are consistent with Dietary Guidelines.

According to the announcement, the authorization is also exclusive to AIDP and its partner company and licensee, ThreoTech, meaning that they are the only parties that can market magnesium L-threonate in the EU for a period of five years.

The project aims to work with Midwest farmers and suppliers to create solutions for climate challenges.