Vitamins & Minerals

The hydration category and ingredients within the category are continuing to see immense growth as a broader range of consumers see the value in hydration products for daily maintenance and well-being.

In collaboration with market research firm SPINS, Nutritional Outlook provides a deep dive into 2025's top trending ingredients and categories in nutraceutical products, including B12, beet root, hydration, mushrooms, and kratom.

Researchers compared Magshape to other magnesium sources, analyzing plasma levels over several time intervals, plus digestive tolerance.

The new multivitamins, probiotics, and protein powder support individuals using GLP-1 medications or losing weight.

Leverage consumer education to make your mark in the prenatal health space.

Optum Now has launched a partnership with Vous Vitamin, a personalized nutrition company, offering group level savings for those ordering a Vous Vitamin subscription from the Optum Now store.

The new platforms intend to expand the company’s presence in the US and extend international reach.

According to USP, the researchers misapplied the limits for heavy metals and therefore their results were inaccurate.

According to the announcement, the authorization is also exclusive to AIDP and its partner company and licensee, ThreoTech, meaning that they are the only parties that can market magnesium L-threonate in the EU for a period of five years.

ThreoTech LLC has announced that it has reached a confidential settlement with Green Jeeva to end a patent infringement lawsuit regarding Magtein magnesium L-threonate.

How we can better support preparation and recovery in a population of new (older) moms.

Innophos will also highlight the latest research findings on chelated minerals.

The clean-label, dry form of Vitamin A can be used to fortify wheat flour to reduce malnutrition worldwide.

Balchem contracted Alkemist Labs to test 38 vitamin K2 products purchased on “one of the biggest e-commerce platforms in the United States.”

Xampla has announced that Lehmann Ingredients will be the first distributor partner to supply the company’s nutrient microencapsulation technology to FMCG brands and supply chain partners in the United Kingdom.

A recent study demonstrated the potential effects of Vitamin E, in the form of tocotrienols, on memory formation and other cognitive functions.

The producer of minerals has relaunched its name, logo, and website to align with its new identity and vision.

A systematic review examined studies on the effects of two types of Vitamin E for improving heart health.

Recent research conducted by ILSI U.S. and Canada – a global, nonprofit federation dedicated to advancing precompetitive research in the food, nutrition and health realms – and partially funded by Balchem, has shed light on how to improve predictions of Ca bioavailability across different food matrices.

The magnesium L-threonate used in the study is marketed as Magtein by ThreoTech and distributed by AIDP. The study was conducted by neuroscientists from Neurocentria and Tsinghua University.

The ingredient combines L-5-methyltetrahydrofolate with Balchem’s branded choline (VitaCholine) to support cellular health across life stages.

The study was carried out by the French research institute Expansion Consulteam in collaboration with Virginie Florin and Nathalie Simon, who are French lifestyle influencers.

Researchers examined the effects of MK-7 and menaquinone-4 (MK-4) on neuroblastoma cells to understand how different forms of vitamin K2 impact the expression of genes involved in neurodegeneration and neuroinflammation.

The authorization by the EU allows the use of ampli-D at a maximum daily dose of 10 µg in children over 11 years old and adults including pregnant and lactating women, and a maximum daily dose of 5 µg for children aged 3-10.

The value of optimizing vitamin C with carbomers to create sustained release formulations.

A recently published study investigated the impact of 30 mg tablets of SunActive Fe Emulsified Microsomal Ferric Pyrophosphate (EMFP) for the treatment of Iron Deficiency Anemia (IDA) in pregnant women.

TurtleTree has announced its first commercial partnership with Cadence Performance Coffee, which will commercialize a functional espresso shot that contains TurtleTree’s LF+ lactoferrin ingredient.

The ingredient, called Humiome B2, is designed to ensure targeted vitamin B2 delivery to the colon, with prebiotic-like benefits.

PharmaLinea to introduce a new, clinically studied product for the support of joint pain and mobility, as well as line extensions to its >Your< Prediabetiq and >Your< Iron product lines.

At-home testing and wearable tech will put supplements to the test as consumers measure and track their cardiovascular, liver, and blood sugar health.