iHerb enters new markets with expansions to Albertsons and international Amazon platforms

Image | adobe.stock/Thares2020

In a January 14, 2025, press release, health and wellness online retailer iHerb (Irvine, CA) announced it had expanded its global marketplace by launching its online storefront on three new international platforms: Albertsons Companies in the US, Amazon UK, and Amazon Australia¹. Founded in 1996, iHerb offers vitamins, minerals, and supplements, as well as other products including grocery, beauty, and personal care.

The partnership with Albertsons is anticipated to help reach consumers as they are shopping for household products and pharmacy needs. “We’re proud to partner with Albertsons Companies and bring iHerb’s vast array of high-quality health and wellness assortment to one of the largest grocery and pharmacy retailers in the country,” stated Emun Zabihi, CEO of iHerb, in the press release. “This collaboration further reinforces our commitment to meeting customers where they shop for everyday essentials while maintaining the quality and trust iHerb is known for. Marketplaces are core to our strategic growth plans, and we will continue to seek out opportunities that ensure the mutual success of iHerb and its partners.”

Likewise, the collaboration with Amazon UK and Amazon Australia is anticipated to help reach more international consumers. “Expanding on Amazon UK and Amazon Australia allows us to seamlessly integrate into the shopping habits of customers in these countries and build on the success we’re already experiencing on Amazon marketplaces around the world such as the U.S., Japan and United Arab Emirates,” added Neil Folgate, senior vice president of global marketing for iHerb. “By joining these well-established platforms, we’re ensuring that more people have convenient access to our products without compromising on quality or authenticity.”

iHerb now operates on 25 marketplaces serving over 12 million customers in 22 languages across 180 countries, in addition to its own website and apps. In addition to its US platforms, its also includes marketplaces in Japan, China, and South Korea, with plans to expand with Amazon Saudi Arabia. iHerb noted it had exceeded $2.4 billion in net sales in 2024.

Additionally, the company reaches consumers on social media platforms. “With the rise of social commerce, we’re engaging customers in innovative ways, from shoppable posts on Instagram to influencer partnerships on global TikTok accounts – where we hold one of the largest health and wellness catalogs of any vendor,” explained Alan Quan, vice president of global e-commerce and marketing. “These channels complement our marketplace strategy and are helping to further accelerate our international growth.”

The orders on the platforms are all managed and shipped by iHerb directly.

Reference

1. iHerb. iHerb Expands Global Reach with New Digital Storefronts on Albertsons Companies, Amazon UK and Amazon Australia https://www.globenewswire.com/news-release/2025/01/14/3009152/0/en/iHerb-Expands-Global-Reach-with-New-Digital-Storefronts-on-Albertsons-Companies-Amazon-UK-and-Amazon-Australia.html (accessed 2025-01-14).