Isabel Gómez is the global marketing manager for Lubrizol Life Science Nutraceuticals business. She is responsible for developing and executing a marketing strategy that impacts business growth. With over 12 years of B2B marketing experience in several FMCG industries, including pharmaceuticals, cosmetics, and nutraceuticals, Isabel manages the world-renowned LIPOFER™ iron microcapsules and Carbopol® polymers. In recent years, Isabel has led strategic marketing planning for new product launches, organized trade shows, and executed marketing and communications plans. She holds a Bachelor’s degree in Chemical Engineering, a Master’s degree in Marketing Direction and Business Management, and a Master’s degree in Marketing Intelligence.
Unleashing Magnesium's True Power with Lubrizol's Insight-Driven Technology Approach
December 18th 2024Lubrizol recognizes that consumers are highly educated and looking for ingredients they connect with. Isabel Gómez, Global Marketing Manager at Lubrizol Life Science, explains how this understanding uniquely positions the company to help create products, like magnesium supplements, that stand out in the marketplace.