Unleashing Magnesium's True Power with Lubrizol's Insight-Driven Technology Approach
Lubrizol recognizes that consumers are highly educated and looking for ingredients they connect with. Isabel Gómez, Global Marketing Manager at Lubrizol Life Science, explains how this understanding uniquely positions the company to help create products, like magnesium supplements, that stand out in the marketplace.
Connecting the dots: Understand how Lubrizol's combination of consumer insights and scientific knowledge positions the company to deliver high-quality ingredients that help consumer products stand out on the crowded marketplace.
MAGSHAPE™: Learn how Lubrizol’s MAGSHAPE™ microcapsules can enable great tasting, sensory-appealing products in a range of forms, differentiating them from conventional magnesium salts and delivering a consumer-centric final product.
Trends: Discover how consumer trends, going into 2025, show people are increasingly seeking out products that contain sensory-appealing and science-backed ingredients; Lubrizol’s insights-driven portfolio is uniquely placed to create these satisfying, customer-centric products now and into the future.
