Lubrizol

Lubrizol recognizes that consumers are highly educated and looking for ingredients they connect with. Isabel Gómez, Global Marketing Manager at Lubrizol Life Science, explains how this understanding uniquely positions the company to help create products, like magnesium supplements, that stand out in the marketplace.

LIPOFERTM iron microcapsules can be incorporated into an extensive variety of products, facilitating well-being and boosting health across a broad set of applications. Read our product guideline to discover the benefits of LIPOFERTM for both formulators and consumers and trending nutraceutical applications.

Consumers are seeking effective iron supplements with better absorption and minimal side effects delivered in tasty sensory-appealing formats. In this report, we show the results from our consumer test and sensory analysis on iron supplements. Follow the link to learn more about consumer preferences, including the most attractive formats.

LIPOFER™ iron microcapsules are the perfect solution for creating iron gummies with enhanced taste, sensory appeal and stability. Our step-by-step application guide outlines key market drivers for gummy supplements, the formulation composition and process overview for LIPOFER™ pectin gummies, and how incorporating LIPOFER™ can differentiate your product.