Sabinsa Moves into the Future
Shaheen Majeed, Global CEO & Managing Director of Sami-Sabinsa Group Limited, highlights changes at Sabinsa, including global expansion and state-of-the-art manufacturing capabilities.
Sabinsa, under new leadership, has expanded globally with key hires, introduced a cutting-edge manufacturing facility in Karnataka, and continues to innovate with branded ingredients that set industry standards, emphasizing quality and differentiation over commodities.
Watch this video to learn more:
- Sabinsa has implemented changes this year with a leadership transition, led by the founder’s son, who has returned to guide the company’s future direction.
- Sabinsa has expanded globally with new hires, including a US Marketing Director and a Director of Quality & Regulatory in India, to strengthen operations and market reach.
- Branded ingredients like Sabinsa's curcumin and black pepper extract offer quality assurance, innovation, and brand differentiation in the market compared to commodity products.
- Commodities often lack quality consistency, innovation, and differentiation, which can undermine value in comparison to branded, trusted ingredients.
- Sabinsa’s new greenfield manufacturing facility in Hassan, Karnataka, represents the company's continued growth and commitment to state-of-the-art production capabilities.
