Vitamins & Minerals

Nature’s Sunshine is launching a new personalization program later this year that gives practitioners and retailers the ability to offer their customers personalized health packs presorted and conveniently packed based on their individual health and wellness needs.

The two companies will collaborate to leverage their combined capabilities to set a roadmap for the future of vitamin K2.

The CRN Foundation launched Vitamin D & Me!, a consumer education website, which focuses on U.S. consumers ages 55+, and the relationship between vitamin D and COVID-19.

Heart-health supplements continue to compete with everyday foods and pharma.

Evidence shows that an integrative medicine approach pairing some common drugs and nutraceuticals makes sense.

Omya has developed a new mineral solution for the stability, performance, and survival rates of probiotics during formulation and delivery to the gut.

Bone health is a top priority for some consumers, but not all. The supplements industry would like to see that change.

Hologram Sciences, the consumer-facing company launched by Royal DSM, has released its first direct-to-consumer brand called d.velop.

PharmaLinea announced the publication of a new clinical trial demonstrating the safety and efficacy of its novel food supplement >Your< Iron Syrup.

TheraBreath (Los Angeles, CA) introduced Immunity Support Oral Spray Supplement, made with a proprietary blend of immune-boosting ingredients, including vitamins, minerals, and antioxidants, sprayed directly to the mouth and throat.

Good Rāz launched quick-absorbing vitamin D3 drops that can be added to foods and beverages without altering the taste or texture using a unique water-soluble, no-stir formula.

How are ingredient suppliers sourcing the most in-demand vitamins?

Increased stress and tiredness, especially over the past year, are sending consumers to supplement and food shelves to find support.

Can supplement companies do a better job of teaching customers about what to expect from immune-health supplements?

PlantaCorp, in collaboration with Surya Research Clinics, recently compared the bioavailability of four different supplemental vitamin C forms.

AIDP Inc. recently announced the findings of a bioavailability study on VegD3, a vegan, organic form of vitamin D3.

Omya announced that results of a recent in vitro study that compared the bioavailability of its newly developed source of calcium, Omyaforte 100, with other frequently used calcium salts.

Back-to-basics As, Bs, and Cs (and Ds, and Ks, and Es) are basking in vitamins’ newfound glow.

The cognitive health space is now for everyone, offering multiple benefits that encompass the needs of different demographics.

We asked science-centered experts to share their picks for the most exciting sleep ingredients on their radars. Here’s what they told us.

Gadot Biochemical Industries is entering the oral care market, as its mineral ingredients—including zinc phosphate, zinc gluconate, zinc citrate, tri potassium citrate and more—are now available to fulfill global demand for toothpastes, mouthwashes and rinses, breath fresheners, and gums.

Unibar Corp. launched a line of plant-based ingredients called Univita, which include guava leaves, holy basil and amla (Indian gooseberry), all with improved magnesium and/or zinc content.

Paused for pandemic? Reflections and predictions on COVID-19 from sports nutrition suppliers

Carlson launched Astaferm, vegetarian, non-GMO astaxanthin gummies with 8 mg of astaxanthin and 200 mg of vitamin C per serving. The product utilizes Astaferm, a fermented astaxanthin from NextFerm Technologies Ltd.

Nutrition21 has launched a beauty-from-within ingredient containing bonded arginine silicate (arginine silicon inositol complex) and Magnesium Biotinate. A recent study showed efficacy for its use to support hair and skin health.

Companies are taking individualized approaches to succeed in this fast-growing market.

Contract manufacturers give us the 360-degree view of how manufacturing will look this year amidst a global pandemic, supply-chain obstacles, and unprecedented dietary supplement demand.

The Council for Responsible Nutrition is leveling criticism at a recent study published in JAMA Open Network called “Effect of high-dose zinc and ascorbic acid supplementation vs usual care on symptom length and reduction among ambulatory patients with SARS-CoV-2 infection.”

The immune-health supplements category changed dramatically during the COVID-19 pandemic. What will the market look like moving forward?

Multivitamins saw skyrocketing sales during the COVID-19 pandemic. Experts discuss expectations for 2021 and how multivitamins will continue to evolve.