Trends & Business

Despite a mild sales decline in 2020, probiotics remain a top-selling ingredient across channels. Hear expert predictions about how probiotics' ability to straddle multiple categories, and the growing understanding of microbiome health benefits, will continue to propel probiotics' growth in 2021.

Contract manufacturers give us the 360-degree view of how manufacturing will look this year amidst a global pandemic, supply-chain obstacles, and unprecedented dietary supplement demand.

Steven Tave has accepted a new role as director of the Office of Strategic Planning and Operational Policy. Cara Welch, PhD, current deputy director of ODSP will step in as acting director on March 15, when Tave will officially start his new role.

The Council for Responsible Nutrition is leveling criticism at a recent study published in JAMA Open Network called “Effect of high-dose zinc and ascorbic acid supplementation vs usual care on symptom length and reduction among ambulatory patients with SARS-CoV-2 infection.”

One industry expert discusses the possibilities.

Protein will continue to be a top-selling ingredients across multiple channels, driven by innovations in plant-based protein and the development of new meat and dairy alternatives.

The nutraceutical division will be responsible for white-label programs for companies interested in delivery formats such as gummies, effervescents, chewable tablets, oral film strips, to name a few.

LGC launched two new banned substance testing and certification programs: Informed Manufacturer and Informed Ingredient, targeting ingredients for sports nutrition products and facilities that manufacture sports supplements.

The immune-health supplements category changed dramatically during the COVID-19 pandemic. What will the market look like moving forward?

Multivitamins saw skyrocketing sales during the COVID-19 pandemic. Experts discuss expectations for 2021 and how multivitamins will continue to evolve.

JRF Technology LLC launched an edible film with BerryShield Elderberry from INS Farms to support immune health.

The government of Thailand approved a pilot study for the use of Andrographis paniculata as an herbal medicine to treat early symptoms of COVID-19 and reduce the severity of the virus.

Kerry entered into a strategic licensing partnership with Pharma Foods International Co. Ltd. (PFI) in which Kerry has access to the joint health technology developed by PFI.

Ashwagandha sales grew impressively in 2020, with chronic stress and sleeplessness on the rise especially during the COVID-19 pandemic. Experts discuss how ashwagandha is poised to lead the adaptogens category into the mainstream in 2021.

Mushrooms offer a number of health benefits, including immune and brain support. With continued double-digit growth in the natural retail channel, the mushroom ingredient category is poised for mainstream success.

Gencor announced the topline results of its study on the body composition of overweight male and female subjects following supplementation with its Gynostemma pentaphyllum extract (ActivAMP).

The COVID-19 pandemic solidified elderberry's place in the immune-health market in 2020. Continued demand in 2021 will push innovation and new product development, but it's also critical to ensure quality and authenticity.

GNC has partnered with Shipt to bring same-day delivery of GNC health and wellness products to customers throughout the country.

Kerry released its annual Global Taste Charts for 2021 featuring flavors and ingredients that will inspire innovation and taste excellence globally, from North America, Europe, and Latin America, to Asia Pacific, Middle East, and Africa.

In the introductory paper, “Bovine colostrum: its constituents and uses,” the researchers describe the main constituents and quality control of bovine colostrum while sharing an overview of the use of cow colostrum in human and veterinary health and wellness.

Instead, Expo West will take place virtually between May 24-27, and an enhanced Natural Product Expo East will take place in Philadelphia, PA between September 22-25 to serve both Expo West and Expo East customers.

A new animal study shows the potential of fucoidan supplementation for sports nutrition.

Less sugar and more protein are top of mind for health-conscious parents buying children’s food, but delivering on taste and texture is still paramount to win with kids.

The COVID-19 pandemic plus an unclear legal future slowed CBD sales in 2020. Will CBD's prospects improve in 2021?

Vitamin D saw sales and usage grow in 2020, including possibly due to emerging research linking vitamin D supplementation with COVID-19 outcomes. Hear experts discuss why science will keep the spotlight on vitamin D in 2021.

Major retailers like Amazon and CVS now require dietary supplements to pass their own retailer standards, but some in industry signal potential for chaos.

Melatonin saw huge sales gains in 2020 during the COVID-19 pandemic from consumers seeking sleep support. What will the market look like in 2021?

Gencor has launched a new proprietary and patented botanical ingredient called Calmaluma designed to support stress. The ingredient is an extract of Caralluma Fimbriata, an edible cactus from India.

Nature’s Way acquired Baze (Green Bay, WI), which offers an evidence-based approach to personalized nutrition through an at-home blood test.

Vitamin C sales grew drastically in 2020 during the COVID-19 pandemic, thanks to the fact that immune health and vitamin C are practically synonymous. But will this growth sustain in 2021? And what will the supply chain look like for vitamin C in 2021?