Superfruits Are Super-Resilient in the U.S. Market
Superfruits are still going strong in the U.S.
Fruits rich in phytonutrients, including antioxidants, and associated with extraordinary potential health benefits, such as antiaging or cancer-fighting qualities, have been marketed as “superfruits” (a spin-off of “superfoods”) since about 2005. Many superfruits are also rich in other ingredients associated with good health, such as fiber and the letter vitamins.
The “superfruit” label has been applied to such domestically produced, widely available fruits as blueberries, cranberries, and cherries, as well as to more seemingly “exotic” fruits with international origins and histories, such as acai, pomegranate, maqui, goji, and baobab.
More than a decade since the “superfruit” moniker was introduced to the public, this category of edible plants still demonstrates remarkable market resilience, evolution, and popularity. While some fruits pegged as “superfruits” might enjoy their proverbial 15 minutes of fame before fading into relative obscurity, Nutritional Outlook observed in a story from 2015 that once a fruit is labeled “super,” it doesn’t seem to ever vanish completely from the market or from popular media’s memory.
The following slides examine the superfruits category more closely, paying particular attention to the handful of superfruits with the most staying power, the rapid growth of the superfruit-juice market, and newer superfruit additions to the U.S. market.
CLICK ON IMAGES TO VIEW SLIDESHOWPhoto © Shutterstock.com/Bon Appetit
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