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If you live in Europe and eat meat, your diet may have experienced a slight change. You may have eaten cloned beef.

Your most critical marketing challenge is simple: you must find a way to differentiate your product from all the others. What is it that makes your product stand out from the rest?

Cereals such as wheat, rice, and corn are an important part of the human diet worldwide. They are the most widely grown of all crops and are consumed frequently, either on their own or in products such as breakfast cereals, bread, and pasta.

When it comes to adverse-event reports (AERs), what constitutes too much public information?

As companies fight for a piece of the ever-growing weight-loss market, the desire to beat the competition leads to a proclivity for making increasingly spectacular-and outrageous-claims.

Judging by the popularity of the farm-to-table movement that’s sweeping the country, it’s safe to say that consumers are demanding to know more when it comes to what they put into their bodies.

The dairy industry, it seems, is suffering from an image crisis. The perception of liquid milk has changed in recent years. Instead of the healthiest drink of all, consumers have come to see milk as a drink laden with harmful fats and carbohydrates.

As of August 2010, Nutraceuticals International LLC (Elmwood Park, NJ) has agreed to a joint venture with Peruvian Nature (Lima, Peru) to expand the market for Peruvian natural ingredients.

Knowing how business cycles work is part of strategic communications planning. We recommend that our clients follow a strategy that provides dual marketing budgets. One is a standard, “allocated” budget. The other is a newer concept, an “opportunities” budget.

The European Food Safety Authority (EFSA; Parma, Italy) has approved a health claim for a sugar-free chewing gum intended to reduce tooth decay. The Article 14 health claim was submitted by Wrigley GmbH (Munich) for a chewing gum that contains xylitol, sorbitol, and mannitol.

The European Food Safety Authority (EFSA; Parma, Italy) has again stated that there is no reason to fear biosphenol A (BPA) if consumed according to the agency’s established tolerable dietary intake (TDI).

FDA principal deputy commissioner Joshua Sharfstein, MD, answered audience questions about new dietary ingredient (NDI) draft guidance today at the Council for Responsible Nutrition’s (Washington, DC) annual conference in Austin, TX.

Sales of dietary supplements are looking up, according to results from a recent survey conducted by Ipsos Public Affairs (New York City) on behalf of the Council for Responsible Nutrition (Washington, DC).

A probiotic called Bifidobacterium animalis subsp. lactis BB-12 (BB-12) reduced the rate of respiratory infections in newborn babies by 30%, according to research published in the British Journal of Nutrition last week.

The Office of Dietary Supplements (ODS), a division of the National Institutes of Health, has published the second edition of its Encyclopedia of Dietary Supplements. ODS says the new edition now contains chapters on several botanicals, including Aloe vera, bilberry, bitter orange (Citrus aurantium), black cohosh (Actaea racemosa and Cimicifuga racemosa), kava (Piper methysticum), and saw palmetto (Serenoa repens).

Naturex (South Hackensack, NJ) has added to its NAT stabil and NAT arom lines.

Market research firm Frost & Sullivan (San Antonio, TX) has named Roquette (Lestrem, France) a recipient of its 2010 product differentiation excellence award for the company’s Nutralys brand pea protein.

The Dairy Research Institute has been founded by Dairy Management Inc. (DMI; Rosemont, IL) and the Innovation Center for U.S. Dairy.

Beneo-Orafti, Beneo-Palatinit, and Beneo-Remy have aligned themselves under the company umbrella of Beneo Inc., which will serve as the North American subsidiary of Beneo. Beneo specializes in functional food ingredients derived from chicory root, sugar beet, and rice.

Enzymotec (Israel) announced that both its pure and high-potency krill oil grades have met ConsumerLab.com standards.

Probiotics supplier Ganeden Biotech (Cleveland) has partnered with Agostoni Chocolate to develop private-label products containing probiotics and chocolate.

UAS Laboratories (Eden Prairie, MN) founder and president S.K. Dash, PhD, has established an endowment at South Dakota State University’s College of Nutrition and Food Science.

Ocean Spray’s Ingredient Technology Group (ITG) has launched a new website at www.oceansprayitg.com to provide information on the supplier’s range of fruit and cranberry ingredients.

Martek Biosciences Corp. (Columbia, MD) is restructuring its Winchester, KY, facility to improve capacity and reduce manufacturing and operating costs.

National Enzyme Co. (Forsyth, MO) has acquired Sora Laboratories, an analytical, microbiological, and characteristics laboratory.

PepsiCo announced a four-year partnership with flavors firm Senomyx Inc. (San Diego, CA) to develop and commercialize natural sweeteners and sweetness enhancers.

FDA has issued a “no objections” GRAS approval for SG95, a new stevia product from PureCircle (Oak Brook, IL).

Nutraceuticals International (Elmwood Park, NJ) has agreed to distribute more than 900 stock flavors offered by flavor supplier Faerie’s Finest (Hawaiian Gardens, CA).

Herbamed Ltd. (Weizmann Technology Park, Israel) has appointed New Products Plus (NPP; Salt Lake City, UT) its exclusive Western U.S. agent for its Ultrasome coenzyme Q10 (CoQ10).

LabelArchive Inc. (Boise, ID) is now offering its label-management technology to the nutraceuticals market.