Jody Madron

Your most critical marketing challenge is simple: you must find a way to differentiate your product from all the others. What is it that makes your product stand out from the rest?

With more than 150 million people in the United States alone regularly taking nutritional supplements, there's no question that the supplement industry is thriving. But the market, as you've no doubt noticed, has become a bit crowded over the past few years. Finding that next great breakthrough or "superstar" product line has become increasingly difficult. There is a way, however, to transform your supplement business and experience significant, measurable growth within the next 12 months--through direct marketing.