Superfruits: Old Faves and New Raves

The funding round included major investments from McWin Capital Partners and M&G Investments.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

According to the announcement, the authorization is also exclusive to AIDP and its partner company and licensee, ThreoTech, meaning that they are the only parties that can market magnesium L-threonate in the EU for a period of five years.

The project aims to work with Midwest farmers and suppliers to create solutions for climate challenges.

All samples were tested using High Performance Thin-Layer Chromatography (HPTLC) to assess identity and quality.

The ashwagandha extract was shown to be effective in low doses.