Functional Chewing Gum for Energy and Sleep Debuts in U.S. Market

Photo from Chewpod

Chewpod (Quebec City, QC, Canada), a company owned by chewable supplements manufacturer Khloros Innovation, has launched two new functional chewing gums with energy and sleep quality indications in the U.S market. Chewpod is a gum supplement that comes in two varieties: Energy on Demand, which the company says provides an energy boost during the day, and Sleep on Demand, which is said to enhance sleep time and quality. The supplement originated in Canada.

Both Energy on Demand and Sleep on Demand are formulated using the company’s patented Fastactiv technology, which the firm says provides a quicker boost of energy and boosts absorption. Energy on Demand includes a blend of vitamins and “natural energy supplements,” including vitamin B6, vitamin B5, caffeine, taurine, and guarana seed extract. The specific formulation of vitamins and extracts is also said to provide a boost in energy without negative side effects like shakes or jitters. According to the company, the energy gum is ideal for athletes, active adults, and business professionals.

Sleep on Demand, meanwhile, comprises a “unique blend of natural ingredients,” including melatonin, vitamin B6, and natural amino acids, which were selected for their abilities to help regulate the body’s natural sleep/wake cycle. The company adds that Sleep on Demand’s formulation is also “natural enough to prevent wakeful fog and grogginess.” Chewpod says that Sleep on Demand can help consumers experiencing jet lag, occasional sleeplessness, or fatigue due to work shift changes.

“Chewpod is an easy and fast solution for men and women looking for more energy and better sleep,” said Joey Thiffault, president, co-founder, Chewpod, in a press release. “Consumers will see immediate results and will be able to live a more productive and energized life.”

In the press statement, the company stated that the gum category currently ranks third in the overall confectionery market, after chocolates and candy, and is valued at roughly $25.1 billion globally. It says market research firms estimate that the gum category will see a compound annual growth rate (CAGR) of 5.3%, and will reach $34.5 billion, by the year 2022.
 
According to Thiffault, the market growth for the gum category as a whole is a promising trend for functional gums, as well. “We are looking forward to growing and expanding in the U.S., as we believe there is a great opportunity for functional gums and chewable tablets and their benefits especially knowing that global consumption of energy gum has grown an average of 6.6% every year for the past six years,” he said. “The feedback we have received in the Canadian markets has been extraordinary. We believe that U.S. consumers will find the same satisfaction with our products.”

Each pack of Chewpod chewing gum come with eight mint tablets. The company says U.S. consumers can purchase the gums on Amazon and at the company’s website, Chewpod.com.

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