Trends & Business

The new "superfruit ingredient" debuted at SupplySide West 2017.

The company inaugurated its second continuous extraction plant on October 5, 2017, largely to satisfy demand for its Curcumin C3 Complex.

The company says that its Super B liquid supplement is meant to be dropped under the tongue, and thus, is absorbed by the body more quickly and effectively than traditional pill vitamins.

These days, you can’t be in the supplement biz without being in the transparency biz. Or the traceability one.

Scientists are just beginning to scratch the surface of this expansive arena. And while the opportunities seem endless, many challenges still need resolution. 

The company said its Promond ingredient-its first protein powder ingredient-is a sustainably sourced answer to consumer demand for dairy and meat protein alternatives.

The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.

Fermented beverages like kombucha have surged in popularity in recent years, but here’s why kefir drinks-and their dairy-free iterations-are poised to steal the show.  

In its letter to the ITC, FDA “respectfully submits” that the Commission not initiate an investigation, citing several reasons.

The first-of-its-kind report, which was commission by The Good Food Institute and the Plant-Based Foods Association with data from Nielsen, shows that plant-based food products are more popular than ever, while sales for all other foods sold in the same channel were down 0.2%.

Traceability, testing, and capacity should be key considerations when vetting an ingredient supplier’s non-GMO supply chain capabilities.

The company said that its new AstaReal CWS25 astaxanthin ingredient is perfect for sports nutrition and on-the-go beverages.

The report found that consumers’ ingredient concerns vary by age, though some “no-no” ingredients-like hydrogenated fats, MSG, and high-fructose corn syrup-were listed as top concerns among all age cohorts.

Balchem/Albion said that it is taking advantage of increased consumer demand for two key minerals-magnesium and zinc-to build its presence in the fast-growing sports nutrition market.

The company showcased new innovative delivery forms for its collagen peptide ingredients and discussed the research that is helping it make inroads in two key market segments: nutricosmetics and muscle health.

Algalif reiterated its mission to supply high-quality astaxanthin, crediting the company’s Iceland facilities-and its dedication to sustainable production practices-for what it says has been a successful entry to market.

The company said its nanotechnology platform-for which it recently received a process patent approval in India-increases the solubility and dispersibility of curcumin.

The company says that its print and digital ad campaigns help educate the consumer about its Velositol and Nitrosigine ingredients-and catch the attention of formulators and brand marketers.

I spoke to CRN’s president and CEO, Steve Mister, about the registry’s progress over the past year.

Manufacturers have laid the groundwork to succeed in the fast-growing high-flavanol cocoa category, but there is work still to be done to show consumers that high-flavanol products are more than just desserts.

Evolva is shining the spotlight on why its Veri-te ingredient is unlike other resveratrol ingredients on the market.

The company says its Omega-3 Index DHA and EPA testing campaign is a way “to raise awareness of the essentiality of EPA and DHA.”

Aker BioMarine and the Antarctic Wildlife Research Fund strengthen their mission to protect the Antarctic krill ecosystem.

The company introduced new chewable and stick pack forms of Ashland’s Ferronyl iron ingredient.

With new consumer-focused marketing campaigns geared toward need, rather than prevention, OmniActive is getting the word out about Lutemax 2020’s mood, stress, and even sleep benefits.

New research is pushing collagen from strength to strength.

Natreon’s new Natreon One Sports-Marketing Platform is focused around four key areas of sports nutrition-focus, energy, endurance, and recovery-to hone its marketing message and build its position in the sports nutrition category.

Quality assurance, compliance, risk management, and best practices were on the minds of 80 quality professionals who convened at the Capsugel Quality Summit in late August.

As research continues to mount about prebiotics’ myriad health benefits-and as consumers become more aware of gut health writ large-AIDP is continuing to invest in what it considers to be a very promising space.

According to Cargill’s new consumer research, shoppers are looking for reduced sugar offerings that still taste great. With its fermentation-derived EverSweet sweetener, set to launch in 2018, Cargill offers formulators a solution.