Specialty grains are innovating to fit in-demand products like beverages
Specialty grains, such as ancient and heirloom grains, attract consumers and offer formulation advantages to food manufacturers.
Fermentation’s power to improve nutritional ingredients
How can fermentation boost the efficacy, longevity, bioavailability, and activity of skincare and wellness ingredients?
Ketogenic product trends in 2020
How are keto manufacturers keeping the category fresh for keto followers?
Pharmavite’s new Caring by Nature initiative supports nurse practitioners’ health as they deal with COVID-19 work stress
Pharmavite's Caring by Nature program has evolved into a program that offers numerous channels to help nurse practitioners bolster their health and wellness during the pandemic.
Insight marketing, not content marketing, works best in today’s digital environment
Dietary supplement companies should leverage the power of insight marketing over generic content marketing to better reach today’s digitally overwhelmed audience, one marketing expert writes.
Probiotic taxonomy change has widespread industry impact
A taxonomy change for the Lactobacillus genus will impact probiotic product labels, product claims, GMPs, and more.
FDA finds inconsistent levels of CBD, and THC presence, in hemp-derived CBD products
In its report to House and Senate Committees on Appropriations, FDA broke down the results of several years of sample studies the agency conducted on CBD products from 2014 to 2020.
The health promise of postbiotic ingredients
Postbiotics are still at the beginning of their market journey while promising a multitude of health benefits.
Immune-supporting herbs: Garlic, ginseng, and Andrographis paniculata
Echinacea and elderberry have been dominant in the immune health category; however, a number of other herbs used as natural remedies since ancient times have shown promising results in clinical trials.
How B2B businesses should communicate with customers during the COVID-19 pandemic
A communications expert’s advice for staying visible and being transparent and open with customers during the COVID-19 pandemic.
Formulating sports supplements for the female athlete
A sports supplement aimed at a male athlete shouldn’t necessarily have the same formulation or benefits as one targeting a female athlete. Yet many still do.
6 Trends in healthier alcohol and alcohol alternatives
Better-for-you alcohol is on the rise. Here’s how this new consumer market is shaping up.
Want to claim your product is free of certain ingredients? Read this first.
“Free from” claims: Dos and Don’ts