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Greg Lindsey is the vice president of corporate marketing for Wiley Companies (Coshocton, OH), a global leader in custom chemicals and food ingredients He is an expert in marketing communications strategy and has worked with some of the world’s most recognizable brands. Greg can be reached at 

Dietary supplement companies should leverage the power of insight marketing over generic content marketing to better reach today’s digitally overwhelmed audience, one marketing expert writes.

Insight marketing, not content marketing, works best in today’s digital environment

OmniActive Health Technologies (Bridgewater, NJ and Mumbai, India) has announced a partnership with the Council for Responsible Nutrition (CRN; Washington, D.C.) to educate and raise awareness about the role of lutein and zeaxanthin in supporting maternal and fetal health during pregnancy among obstetricians, gynecologists, and other maternal healthcare practitioners. This knowledge will be shared at The American College of Obstetrics and Gynecology’s (ACOG) Annual Clinical & Scientific Meeting. OmniActive is 

one of six companies CRN has partnered with

 to showcase the latest research and developments in prenatal nutrition through a specially designed “Prenatal Nutrition Center” at the conference. 

“It’s wonderful to have OmniActive as one of our featured partners during the ACOG annual event to help spread the word on the importance of prenatal nutrition,” said Andrea Wong, PhD, senior vice president, Scientific & Regulatory Affairs for CRN, in a press release. “CRN continues our efforts in supporting supplement manufacturers and ingredient suppliers in bringing clinically studied products to consumers to help meet their nutritional needs. Advancing awareness at the physician’s level is a huge part of this equation and this meeting is an effective way of reaching them.”

Citing market research from SkyQuest Technology, OmniActive explains in its press release that prenatal supplement sales were estimated to be at $740 million in 2023 and projected to rise to $1.4 billion by 2031. Similarly, a recent 

 found that about 60% of gynecologists think that 80-100% of their pregnant patients take dietary supplements. There is therefore a great deal of opportunity to grow and advance this category. Lutein and zeaxanthin are known for their support of eye health, but these benefits are relevant during pregnancy as well, says Deshanie Rai, PhD, FACN, vice president of Global Science, Regulatory and Advocacy at OmniActive Health Technologies.

“Current evidence supports the preferential accumulation of lutein and zeaxanthin in the human eye and neural tissues during pregnancy, especially during the third trimester. This suggests that lutein may play a functional and protective role in infant visual and cognitive development. As part of our Lutein for Every Age campaign, our goal is to help educate healthcare practitioners on this latest nutritional science research and the benefits of achieving adequate dietary lutein during pregnancy,” said Rai, in a press release. “OmniActive is proud to partner with the CRN Foundation’s Prenatal Nutrition Centre to promote awareness among healthcare practitioners on the nutritional relevance of lutein for both mom and baby.”

The educational initiative, “Lutein for Every Age,” focuses on raising awareness of early and consistent lutein and zeaxanthin intake to help support eye, cognitive, and general health throughout life, explains OmniActive. The AOCG meeting is taking place from May 17-19, 2024 in San Francisco, CA.

OmniActive Health Technologies has announced a partnership with the Council for Responsible Nutrition to educate and raise awareness about the role of lutein and zeaxanthin in supporting maternal and fetal health during pregnancy among obstetricians, gynecologists, and other maternal healthcare practitioners. 

Topic

OmniActive partners with CRN to raise awareness about macular carotenoids for prenatal health

TriBsyn 

 about a new, proprietary carnosine booster. He explains the logic behind the development, the improved benefits, and which population it is best suited for. 

Why NAI and CarnoSyn® Brands created TriBsyn™

How TriBsyn™ is different from CarnoSyn® beta-alanine

The product claims supported by TriBsyn™

Expectations on how TriBsyn™ will make its mark in the industry

Mark LeDoux (CEO of Natural Alternatives International, CarnoSyn® Brands) discusses a new, proprietary carnosine booster, TriBsyn, and how it is accessible to a broader range of consumers.

Supporting Healthy Aging and Wellness with TriBsyn™

 recognizes individuals, groups, and companies as part of its Best of the Industry Awards, honoring those whose efforts today may help shape – for the better – the state of the dietary supplement and food and beverage industries for years to come.


We're happy to announce our 2024 Best of the Industry Award winners:

Shaheen Majeed has been a fixture in the dietary supplement industry, developing a stellar reputation through his leadership at Sabinsa Corp., helping grow the company built by his late father Muhammed Majeed, PhD. Shaheen’s accomplishments at Sabinsa helped modernize and strengthen the company’s brand, serving as a model for the rest of the industry. Now as global CEO and managing director of Sami-Sabinsa Group, Shaheen has the opportunity to apply his vision of the company’s future and build upon his father’s legacy.

“I am deeply honored to be chosen as Industry Leader in

 2024 Best of the Industry Awards. This recognition is not just a personal achievement, but a reflection of the incredible people I’ve had the opportunity to work alongside over the years,” says Shaheen Majeed. “They have taught, inspired, and challenged me in countless ways. Since our inception in 1988, I’ve had the privilege of growing up in this company, building relationships with our employees and their families. The unwavering trust, dedication, and passion of the Sami-Sabinsa family motivate me to lead with a relentless commitment to excellence. Their impact has shaped the ‘Sabinsa Way,’ and it is this spirit that will propel us into the next chapter of our journey.”

Aker BioMarine is an authority on krill oil driven by continuous innovation from its sustainability initiatives to ingredient formulations that leverage its expertise in krill phospholipids. Aker BioMarine has been quintessential in developing the krill oil and omega-3 space into what it is today.

 as ‘Best Ingredient Supplier of 2024,” says Simon Seward, chief executive officer, human health ingredients. “Winning this industry award is not just a recognition of our hard work—it’s a testament to the passion, dedication, and innovation that drives us every day. Our flagship product, Superba Krill Oil, is a cornerstone in delivering sustainable, science-backed omega-3 solutions for our partners in the nutraceutical industry. 

 has been an amazing partner to us throughout the years, and their editorial integrity is top-notch, which adds to the impact of this award.”

Radicle Science represents major progress in the substantiation of health benefits by offering an innovative model that is more streamlined than traditional clinical trials. This not only makes clinical validation more accessible, but also builds upon the body of scientific literature around supplement ingredients, helping brands make better products, and in turn giving consumers novel and effective ways to support their health.

 ‘Best of the Industry’ award, recognizing Radicle Science as a game-changer in validating the health benefits of wellness products,” said co-founders Pelin Thorogood and Jeff Chen, MD. “Powered by our Proof-as-a-Service platform, we’re making clinical evidence generation faster, more affordable, and actionable—enabling companies to create more effective products, substantiate strong claims, and discover target consumer segments that will benefit the most. This award affirms our commitment to elevating the industry, empowering consumers, and collectively building the future of proven personalized wellness.”

Don’t miss our Best of the Industry Awards coverage in our December issue which will appear in print and online. Also stay tuned for video interviews with our Best of the Industry winners which will be published at 

Every year, Nutritional Outlook chooses its Best of the Industry Award winners, recognizing individuals, groups, and companies whose initiatives today may help shape, for the better, the state of the dietary supplement and food and beverage industries for years to come. This year's winners are...

Nutritional Outlook Announces its 2024 Best of the Industry Award Winners

On this month's episode of the Nutritional Outlook Podcast, Cepham's founder and president, Anand Swaroop, discusses the company's recent announcement to prioritize women's health research and innovation. He breaks down the plan to bridge major gaps in women's health research and product development.

Bionap is a dynamic company which produces sustainable Mediterranean ingredients grown in the areas surrounding Mt. Etna UNESCO World Heritage Site. Bionap's team develops innovative natural ingredients, striving for better health and wellness.

From the initial selection of raw materials to the final extracts, Bionap strictly controls the whole production process to ensure the highest manufacturing standards. The safety and effectiveness of Bionap ingredients are supported by continuous scientific research and clinical trials that have been published in international scientific journals.

On this month's episode of the Nutritional Outlook Podcast, Cepham's founder and president, Anand Swaroop, discusses the company's recent announcement to prioritize women's health research and innovation. 

The Nutritional Outlook Podcast Episode 35: Prioritizing Women's Health Research and Innovation

In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products. The following are excerpts from the webcast, we encourage you to view the entire webcast to get the full experience here: 

www.nutritionaloutlook.com/view/demyst…tic-markets

About our Sponsor, Bionap:
Bionap is a dynamic company which produces sustainable Mediterranean ingredients grown in the areas surrounding Mt. Etna UNESCO World Heritage Site. Bionap's team develops innovative natural ingredients, striving for better health and wellness.

In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products.

The Nutritional Outlook Podcast Episode 34: Demystifying Prebiotics and Postbiotics

In a December 4, 2024 news release, Akay Bioactives described the results from a recent study investigating the impact of its Immufen ingredient on allergic rhinitis (AR) symptoms. Immufen is a combination of ashwagandha and curcumin, crafted with the micronutrient delivery technology, FenuMat, to ensure bioavailability and efficacy.

researchers hypothesized that that the combination of the extracts would, per the principles of Ayurvedic pharmacology, provide a synergistic effect and help balance the immune response. As noted in the news release, the market for natural allergy support is anticipated to reach $2.58 billion by the year 2033. Additionally, according to the Center for Disease Control, 25.7% and 18.9% of adults and children in the US are affected by seasonal allergies.

During the 84-day study, 105 participants (35 participants per group) received capsules of Immufen (CQAB); CurQfen, or curcumagalactomannaoside, (CGM); or placebo. Immufen was shown to safely alleviate AR symptoms, while also helping to improve sleep and fatigue. More specifically, Immufen saw a 55.5% overall reduction in symptoms based on the total nasal symptom score (TNSS), with significant improvements across specific symptoms, including nasal congestions (-42.5%), runny nose (-57.5%), sneezing (-41.0%), and nasal itching (-43.6%) compared to placebo. With regard to sleep and quality of life measures, participants taking Immufen saw a significant 49.3% decrease in their Bergen Insomnia Scale scores and significant improvements in fatigue (31.4%), vigor (59.3%) and mood (61.3%) based on the Profile of Mood States- Short Form survey. 

Measures of biomarkers also demonstrated an impact on immune markers. Results showed that participants taking Immufen saw a significant reduction in Th2 cytokines(IL,4, IL-5, IL-13) as well as significant reductions in pro-inflammatory cytokines, namely (IL-1β, IL-6, and TNF-α). There was also a significant increase in Th1 cytokines,Th1 cytokines (IL-2, IFN-γ) and the anti-inflammatory cytokine IL-10. 

According to the researchers, "The relative level of Th1 and Th2 subsets of T-helper cells is the key to the regulation of allergic reactions, in which an enhanced Th2 immune response results upon allergic sensitisation, inflammation and discomforts. Moreover, TNF-α and IL-1β are the two main pro-inflammatory cytokines that play important role in the pathogenesis of inflammation and allergy."

"These findings showcase Immufen as a transformative, long-term solution for managing seasonal health and discomfort while improving overall well-being,” stated Dr. Krishnakumar IM, chief research officer of Akay Bioactives, in a news release.

Earlier this year, Akay Bioactives published a 

Mamatha, K.; Aryan, MK.; Prabhakaran, P.; Das, SS.; Panicker, SP. An ayurvedic approach to immunomodulation employing a green delivery of phytonutrients: A randomized, double-blind, placebo-controlled study on mild allergic rhinitis. 

The plant-based Immufen offers support for managing seasonal allergy symptoms and improving quality of life.

Greg Lindsey

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