Mike Straus

Don’t let your brand make these advertising mistakes.

The Herbal Pharmacist talks to Nutritional Outlook about science-backed mood-boosters.

Sex health dietary supplement ingredients are also getting smarter, with cognition-enhancing adaptogens suddenly stepping into the sex health space and proving that smart is the new sexy.

Health-conscious parents are demanding more from children’s nutrition products, driving manufacturers to innovate.

While powders continue to be the primary driver in the BCAA market, other formats are quickly growing in response to new interest in the benefits of BCAAs.

Diving into the most important findings of the Dietary Guidelines Advisory Committee’s 2020 Scientific Report.

Which fertility dietary supplements have the most scientific validation, the best track record, and the most effective mechanism of action?

One market researcher talks about emerging categories for turmeric.

How are keto manufacturers keeping the category fresh for keto followers?

New product launches are keeping elderberry fresh and hip.

The adaptogen market is growing thanks to clinical research substantiating its traditional medicine halo.

The adaptogen market is growing thanks to clinical research substantiating its traditional medicine halo.

Sports products are in the middle of a flavor revolution.

Better-for-you alcohol is on the rise. Here’s how this new consumer market is shaping up.

Men are increasingly looking for proven products that promote healthy aging. Here are some of the ingredients that recent research has validated.

eSports, powders, “superdrinks,” and more are driving sports drink development.

New kinds of packaging are emerging that offer a lower environmental footprint. Are they viable alternatives to traditional packaging?

Latest research studies and developments for popular blood sugar management ingredients.

Plant proteins are notorious for tasting unpleasant. Here’s why solving the taste riddle isn’t so simple.

A brief look at some fast-growing markets for dietary supplements

The latest research shows amino acids supporting many aspects of active nutrition, including muscle soreness, fat metabolism, and inflammation.

Examining the catalysts driving sales growth

Clean-label demands require that all parties, delivery system manufacturers included, work together.

Consumer demand is bringing black seed into the mainstream. Here are some of the studies on its functions driving growth.

New research and new delivery formats are shaking up the men’s supplements space as more men turn to healthy-aging products.

As the beverage industry expands, the word hydration is appearing more and more as a component of positioning statements and product benefits.

As consumers seek healthier energy alternatives, the energy products category is finding opportunities for market growth and product innovation.

A look at a few new turmeric/curcumin products that launched in the past year.

Consumer needs and new ingredient research are influencing how brands successfully develop and market antioxidant supplements.