Solving the plant protein taste challenge

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Plant proteins are notorious for tasting unpleasant. Here’s why solving the taste riddle isn’t so simple.

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Plant-based protein ingredients-it’s no secret-have garnered a reputation for having an undesirable flavor. Consumers often report that plant-based proteins are bitter, or gritty, or taste “like dirt.”

Traditionally, plant-based protein products have been difficult to effectively flavor due to the physical and chemical changes that occur during a crop’s lifecycle. But new advances in flavoring are opening up opportunities in the plant-based protein market. Here are just a few of the flavor challenges that plant-based proteins pose-and some innovative solutions that brands have come up with.

Photo © AdobeStock.com/Maria Raz

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