Vitaquest joins International Probiotics Association to support probiotic use guidelines

Photo © iStockphoto.com/Geza Farkas

New Jersey-based contract manufacturer of probiotic dietary supplements Vitaquest recently announced it had joined the nonprofit organization the International Probiotics Association (IPA), which promotes the efficient and safe use of probiotics around the globe. Started in 1999, and currently representing 120 companies, the IPA supports health care providers, consumer stakeholders, and the industry by helping create scientifically-sound guidelines for probiotic use.

"The International Probiotic Association is delighted to welcome Vitaquest International as a new member company,” stated IPA Executive Director George Paraskevakos. “We are thrilled they have joined forces with us to help forge the IPA mission of advocating for safe and efficacious probiotics forward. Vitaquest’s dedication to advancing the science, research, and benefits of probiotics brings invaluable knowledge and experience to our community. Through the IPA platform, we strive to promote health and wellness, and Vitaquest will play a key role through innovative research and collaboration. Welcome to our community!"

Vitaquest intends to support the development of regulations and more with this new partnership.

“We are proud to join the International Probiotics Association, where we can voice our opinions to a targeted national and global scientific community, as well as consumer associations,” stated Patrick Brueggman, President and Chief Executive Officer of Vitaquest. “As new IPA members, we can influence and communicate existing regulations to better address industry challenges by leveraging insights and analysis related to legislative issues.”

Vitaquest serves more than 500 brands across dozens of countries, and annually manufactures more than 50 million retail units of finished probiotic products and 4,000 custom formulas. Vitaquest plans on sharing its guidance and experience with the larger community. “We can help drive innovation and facilitate the growth of the probiotic industry,” explained Michael Anthonavage, Vice President of Innovation at Vitaquest. “It gives us access to in-depth market data for best-in-class product and technology positioning to promote awareness and science to the consumer.”