USCHPA Adds Value with Market Research
A partnership with Euromonitor will give USCHPA members access to Chinese market research.
Members of the U.S.-China Health Products Association (USCHPA) can expect a little more value from their membership soon. Days ago, the USCHPA announced a new partnership with Euromonitor to make available the latter’s market research on consumer healthcare products in China.
With local offices in Shanghai, Euromonitor tracks a number of Chinese health product categories, including herbs, sports nutrition, weight management, allergy care, pediatric care, and even over-the-counter medications. The group’s data should only help USCHPA members who are marketing products into China.
While the United States vitamin and dietary supplement market is valued at an estimated $13.3 billion, China’s isn’t far behind at $13.3 billion.
Photo by ©iStockphoto.com/jpa1999
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