SweeGen’s Bestevia Reb E approved as food additive in Australia and New Zealand

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SweeGen (Rancho Santa Margarita, CA) has announced that Food Standards Australia, New Zealand (FSANZ) has assessed and approved Bestevia Reb E stevia sweetener as a food additive, stated in Application A1183, published on July 28, 2020. This decision builds on previous approvals by FSANZ in 2019 of SweeGen’s Bestevia Reb D and Reb M. Under the Foods Standards Code, FSANZ has approved the new specification for steviol glycoside Rebaudioside E, produced with the firm’s proprietary stevia leaf-based bioconversion process.

“The approval comes at a great time because brands want access to the best tasting non-GMO zero-calorie stevia sweeteners available to satisfy consumers without compromising taste. The region now joins North America in regulatory status, where SweeGen’s Rebs D, E and M are highly sought-after scalable stevia sweeteners,” said Lewis Tessarolo, senior director of business development, Asia-Pacific, for SweeGen. “The sensory performance and taste are dynamic, and classified in the industry as ‘next generation’ stevia sweeteners.”