Roquette opens customer experience center in Singapore
At this facility, customers can experience Roquette’s ingredients in formulations designed to suit Asian culinary and sensory preferences.
Photo from Roquette
Roquette (La Madeleine, France) has opened a new customer experience center in Singapore aimed at letting its customers see how the company’s plant-based ingredients can be designed to suit Asian culinary and sensory preferences. The new customer experience center is part of Roquette’s Asia Pacific Innovation Center.
“This new facility aims at further advancing Roquette’s leadership as a strategic partner to its customers for more exciting food innovations that suit the Asian palate,” the company’s press release states.
The center includes a culinary studio and a sensory hub. “The culinary studio allows for various Asian cooking methods thanks to its multipurpose capabilities that can effectively showcase the different possibilities of Roquette ingredients in Asian cooking styles which appeal to today’s sophisticated consumers of this region," it says.
At the center’s inaugural opening, Damian Chan, executive vice president of the Singapore Economic Development board, added, “This dedicated space will support partners, including Singapore companies, in the growth of their novel food technologies, including alternative protein, by enabling the co-creation and advancement of products that are tailored to the preferences of consumers in this region. We look forward to seeing more nutritious and sustainable food solutions that will augment our growing local agrifood ecosystem.”
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