PureCircle to expand the use of its latest stevia leaf varietal

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PureCircle (Chicago, IL) has developed and is now expanding the use of a new stevia leaf variety designed to yield greater quantities of stevia ingredients from each leaf, improving the company’s production efficiency, and its ability to provide a sustainable supply of stevia leaf ingredients. This year, 20% of PureCircle’s stevia plants were comprised of this new variety, though the company has plans to switch 90% of its stevia crop to this variety in 2020. PureCircle works with farmers in Asia, Africa, Latin America, and North America to grow and source the proprietary stevia plants.

“We are excited about our expansion program for our latest stevia varietal. It is the result of, and a testament to, our world-class agronomy and innovation,” said Maga Malsagov, CEO of PureCircle, in a press release. “This further enhances our ability to provide food and beverage companies access to the best tasting content from the leaf, offering them a globally scaled supply and a cost-efficiency which has never before been possible.”