NuW Announces Excellence Award Winners at Health Ingredients Europe

NuW organizers announced the winners of the NuW Excellence Awards, which were presented on November 13 at the Health Ingredients Europe trade show, following judging by a panel led by awards chairman Peter Wennstrom, president of The Health Marketing Team. The awards recognize individuals and businesses for their exemplary work and contribution to the industry.

Wennstrom said this year's entries reflected the new regulatory landscape in Europe. “We've seen the number of entries fall slightly as a result of the regulatory climate, and that's why we're happy to reward those companies who have the courage to move into areas of early science and where there are regulatory barriers,” he noted.

“For next year’s Marketing and Positioning Award, I want to encourage companies to enter innovative use of the new EFSA regulation,” he added. “And especially creative use of the Article 13.1 generic claims!"

The 2013 award winners are:

• Beauty and Anti-Aging Innovation of the Year: Bionov – Cellulight®

• Gut Health, Immunity, and Digestion Innovation of the Year: Lallemand – Probio’Stick®

• Heart Health and Circulatory Innovation of the Year: Tate & Lyle – Soda Lo™ Salt Microspheres

• Marketing and Positioning Initiative of the Year: Olympic Seafood – Rimfrost Krill Collection™

• Physical Performance Innovation of the Year: Ingredia – Prodiet Fluid™

• Weight- and Hunger-Management Innovation of the Year: Fitorex – Yaso®

• Most Innovative Health Ingredient or Initiative: Tate & Lyle – Soda Lo™ Salt Microspheres

Organizers also announced the 2013 award finalists:

Beauty and Anti-Aging Innovation of the Year:

• Bionov – CelluLight

• Gelita AG – Verisol®

• TCI Co Ltd. – Gomeli

Gut Health, Immunity, and Digestion Innovation of the Year:

• Lallemand - Probio’Stick

• Lonza Ltd – ResistAid ™

• J Rettenmaier & SÓ§hne – Vitacel MGN 150

Heart Health and Circulatory Innovation of the Year:

• Tate & Lyle – Soda Lo® Salt Microspheres

Marketing and Positioning Initiative of the Year:

• Olympic Seafood AS – Rimfrost Krill Collection

Physical Performance Innovation of the Year:

• Ingredia – Prodiet Fluid

• Arla Foods Ingredients – Lacprodan® DI-7017

Weight- and Hunger-Management Innovation of the Year:

• Fitorex – Yaso ®

• KitoZyme – KiOnutrime-Cs®

• TCI - Gomini  

Sustainability and Environmental Initiative of the Year

• Naturex – Naturex Foundation

The awards judges were:

Peter Wennstrom, The Healthy Marketing Team, Chairman of Judges
Bart Fischer, Albert Heijn, Manager Product Innovation
Georges Bruelle, Danone, Prospective Manager
Albert Zwijgers, Unilever, Senior Food Technologist
John Madden, Euromonitor, Head of Ingredients Research
Ian Gordon, Giract, Chef d'entreprise
Elodie Lebastard, EAS, Director
Kamel Chida, General Mills, Associate Director Open Innovation
Luis Fernandez, Tate & Lyle, Vice President Global Applications 

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