Newly launched Lovett Marketing and Advertising Agency to take science-based marketing approach

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Veteran industry marketing executive Elyse Lovett has launched a new consulting and marketing agency: Lovett Marketing and Advertising Agency LLC. Lovett, who has an MBA in marketing and an MS in clinical nutrition, has 15 years of experience in the dietary supplement and food ingredient market, most recently serving as vice president of marketing at Nutrition21, and prior to that, as marketing manager for Kyowa Hakko USA and AarhusKarlshamn (AAK).

The new agency will take a science-based approach to market ingredients and finished products, with a main focus on marketing strategies for the heightened consumer demand that highlights clinically studied, efficacious, and health-first products. A full-service agency, Lovett offers brand strategy and positioning, metrics and analytics, social media and public relations, content and design, website development, as well as advertising planning and media outreach.

“The dietary supplement and functional food and beverage industries are constantly changing. Consumers are currently demanding products that are safe and efficacious with proven results,” says Lovett in a press release. “Gearing marketing campaigns by translating science into consumer-friendly language and creating marketing content that generates qualified leads and sales is key in the industry.” Lovett Marketing and Advertising Agency, LLC goes one step further and measures marketing KPI’s (key performance indicators), which Lovett says “is pivotal to success.”