New Exberry red food coloring offers higher intensity at lower doses

Image courtesy of GNT Group

The GNT Group (Mierlo, The Netherlands) has developed an improved range of Exberry liquid and powdered red coloring foods that do not contain any sugar ingredients, but offer higher color intensities and contain only two raw materials for clean label formulations. The new red colors deliver 50% more intensity, allowing them to be used in smaller doses for the same effect, reducing costs to the manufacturer.

The new Exberry reds range includes shades such as “Vivid Red,” “Purple Plum,” “Veggie Red,” and “Brilliant Pink,” made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries, and sweet potatoes. The range is suitable for vegetarian and vegan products, Kosher parve approved, and Halal compliant.

“These improved powdered and liquid reds highlight how we are always looking to evolve our Exberry Colors portfolio to deliver optimized appearance and performance at a lower cost without sacrificing quality,” said Sonja Scheffler, product manager at GNT, in a press release.