Manitoba Harvest and Brightseed partner for launch of new bioactive fiber product

Image courtesy of Tilray Brands, Inc.

Manitoba Harvest (Winnipeg, Manitoba, Canada), a wholly-owned subsidiary of Tilray Brands, Inc., has announced a partnership with Brightseed (San Francisco, CA) to launch a new functional fiber product called Manitoba Harvest Bioactive Fiber. The product contains Brightseed’s Bio Gut Fiber, which is made from upcycled hemp hulls, and has been shown in preclinical data to support gut barrier function. The product is exclusively available at Whole Foods Market nationwide.

"With the debut of Manitoba Harvest Bioactive Fiber, we're not just introducing a product; we're rediscovering the nutritional capacity of hemp after nearly 70 years in the dark. Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods for consumer health,” said Jared Simon, president of Manitoba Harvest and Tilray Wellness, in a press release. “At Manitoba Harvest, we're on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future."

Brightseed’s Bio Gut Fiber was developed using a proprietary AI platform called Forager. The machine learning platform identified two bioactives, NCT (N-trans-Caffeoyltyramine) and NFT (N-trans-Feruloyltyramine), which are found naturally in hemp hulls.

“Manitoba Harvest is a visionary leader bringing hemp to consumers worldwide. We are thrilled to be working with such an impassioned partner to bring forward new discoveries on hemp’s health value out of the lab and onto consumer shelves,” said Sofia Elizondo, co-founder and chief operating officer, Brightseed, in a press release. “Bioactives are the unsung heroes of proactive health and today, the majority of people don’t consume enough to capture the full impact of their benefits. Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”