Imaraïs Beauty and The Vitamin Shoppe launch new gummies as centerpiece of the retailer’s dedicated beauty from within display

Photo © iStockphoto.com/Osuleo

Imaraïs Beauty (Los Angeles) and The Vitamin Shoppe (Secaucus, NJ) have announced the launch of new gummy supplement that support women’s beauty and wellness. The gummies will be sold exclusively at The Vitamin Shoppe and Super Supplements stores and on vitaminshoppe.com.

“The Imaraïs Beauty team has poured months of research and dedication into these three new products, each designed to elevate our wellness routines. Our partnership with The Vitamin Shoppe highlights our shared commitment to providing quality products that make a difference in people's lives. By joining forces, we're expanding our reach and making our offerings more accessible to those looking to enhance their health journeys,” said Sommer Ray, founder of Imaraïs Beauty, in a press release.

These new products include Youth, Balance, and Sutra formulas, which are PETA-certified vegan, cruelty-free, sugar-free, and gelatin-free. The Youth formula is designed to support healthy aging by preserving and producing collagen to firm and smooth skin, and promote skin elasticity. The Balance formula provides female hormonal support to calm “moody skin” and alleviate PMS symptoms. The Sutra formula support the female libido to enhance arousal, increase sensitivity, and improve blood flow.

“We are excited to introduce Imaraïs Beauty to The Vitamin Shoppe, as a centerpiece of our new Beauty from Within assortment of supplements that support healthy skin, hair, and nails,” said Muriel Gonzalez, president of The Vitamin Shoppe, in a press release. “Lifelong wellness starts at The Vitamin Shoppe and that means how our customers both look and feel, through healthy lifestyle choices and proper nutrition support. The innovative formulas of Imaraïs Beauty offer an accessible and effective way to bring plant-based, superfood ingredients to your daily beauty and wellness routines.”

The retailer is featuring “Beauty from Within” displays at 480 brick and mortar locations. "Our launch event with The Vitamin Shoppe isn't just about what's happening in-store; it's also making waves across social media. With our combined reach, we're spreading the word far and wide about this exciting partnership and ensuring that everyone gets a glimpse of the value we're bringing to health and wellness together,” said Ray.