Heart Health 2.0: The Heart-Health Consumer, Market, and Science
Heart health is arguably one of the most crowded and competitive condition-specific categories. Grocery store aisles are full of heart-touting foods like oats, nuts, whole-grain bread, canned fish, and more, not to mention specialty supplements with heart-boosting ingredients. The need for heart-health products is only set to intensify because of COVID-19, as consumers take a more proactive approach to health. For brand owners, the question becomes, who is your target consumer, how have medical advancements helped this sector evolve, and what well-researched ingredients, such as omega-3s and vitamin B5, positively impact heart health?
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market (September 2024)
November 15th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
What Today’s Cognitive Health Consumers are Focusing On
January 10th 2024Nootropics have become a buzzword in the supplement space, and formulators are faced with a number of different ingredient options to use in their next formulation. In this podcast, Nutritional Outlook explores a clinically researched brain health ingredient, Cognizin® Citicoline, that can help supply the required nutrition that the brain needs to stay focused and alert all day long.
