GNT calls its new paprika orange food colorant a breakthrough

Photo from GNT

GNT (Dallas, NC), supplier of the Exberry line of plant-based food colors, has launched a new orange color derived from paprika. The company says Shade Vivid Orange–OS is the first 100% oil-soluble, plant-based color made from non-GMO paprika in the firm’s Exberry portfolio.

According to the firm’s press release, “This breakthrough product is a versatile and vibrant orange shade that can replace paprika oleoresin and artificial colors in a wide range of applications, including fat-based sweet and savory products, among others. It is made with an extraction process that is free from organic solvents whilst delivering exceptionally high color intensity.”

Exberry Shade Vivid Orange–OS enables low usage levels and high-stability performance. It is kosher, vegan, and halal certified. In the U.S., the color can be labeled as “paprika (color).” In the European Union, the ingredient is considered a food ingredient, not a food additive that would require an E number, and thus can be labeled as “paprika oil.”

The company says this new color fills a marketplace need. “Exberry Shade Vivid Orange–OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colors and paprika oleoresin across a broad array of applications,” said Sonja Scheffler, GNT’s head of product management, in a press release. “Its exceptional color intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.”