Banza’s chickpea pasta first launched in August 2014, and Banza is already looking for other wheat-based foods to replace with chickpea. According to Banza, its chickpea pasta has twice the protein, four times the fiber, and nearly half the carbohydrates of regular wheat-based pasta.
Banza’s chickpea pasta first launched in August 2014, and Banza is already looking for other wheat-based foods to replace with chickpea. According to Banza, its chickpea pasta has twice the protein, four times the fiber, and nearly half the carbohydrates of regular wheat-based pasta.
“We are pasta fanatics, but we were disappointed by its nutritional value,” says Avery Hairston, marketing chief, Banza. “If we could make pasta just as healthy as it is delicious, we knew we’d have a real winner. Plus the great thing about pasta is that it’s super easy to cook. Our goal is to give people simple tools that will give them the foundation to make a better meal.”
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