Fruit d’Or launches smaller-mesh-size cranberry powder suited for gummies, softgels, and more at Vitafoods Europe 2023

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Fruit d’Or (Villeroy, QC, Canada), a supplier of certified-organic cranberry ingredients, is rolling out a new, smaller-mesh-size option for its Cran Naturelle 100% organic cranberry powder at the Vitafoods Europe trade show taking place in Geneva, Switzerland, on May 9-12 (Booth M53). The 80-mesh particle size enables the cranberry powder to be used in gummies, softgels, and other delivery forms.

“For the first time, Fruit d’Or’s 80-mesh particle size enables its 100% cranberry powder to be used in gummies, softgels (without leakage), melt-aways, strips, and other delivery systems, at effective dosages,” the firm’s press release states. “This could be a huge advantage for products formulated to reduce the risk of urinary tract infections.”

Sylvain Dufour, vice president, business development, added, “We are seeing a push toward more novel delivery systems such as cranberry gummies and softgels as brands switch away from cranberry juice powder to further differentiate themselves from their competition.”

The company’s 100% organic Cran Naturelle cranberry powder alleviates formulators of the need to use excipients in capsules, such as Mg(OH)₂ or maltodextrin, as well. “This is important for clean labels and because fillers or lubricating agents may interfere with testing for PACs in your final product,” Dufour added. Cran Naturelle Organic contains a guaranteed 7.2% of soluble and insoluble PACs, the firm says.