Chemi Nutra: Next-Generation Advertising

The daily supplementation over 24 weeks helped reduce inflammation and gut dysfunction.

In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.

The use of the vitamin for calciphylaxis symptoms highlights a new approach with the potential for future treatment options.

Shaheen Majeed has been a fixture in the dietary supplement industry, developing a stellar reputation through his leadership at Sabinsa Corp., helping grow the company built by his late father Muhammed Majeed, PhD. Shaheen’s accomplishments at Sabinsa helped modernize and strengthen the company’s brand, serving as a model for the rest of the industry. Now as global CEO and managing director of Sami-Sabinsa Group, Shaheen has the opportunity to apply his vision of the company’s future and build upon his father’s legacy. Nutritional Outlook speaks to Majeed about the personal growth he's experienced in the industry and his goals moving forward for his company.

Despite its controversy, kratom is a top-selling ingredient that consumers see value in. That said, brands need to work hard to demonstrate safety and quality of kratom products in the absence of legal regulatory status. Will kratom be able to overcome its stigma for even more growth and consumer acceptance?

The hydration category and ingredients within the category are continuing to see immense growth as a broader range of consumers see the value in hydration products for daily maintenance and well-being.