Cargill Wins Marketing Award for Truvia
Cargill (Wayzata, MN) received a 2010 bronze Effie Award in the new product and services category for its marketing campaign for Truvia Stevia rebaudiana sweetener. The Effie Awards honor marketing campaigns that contribute to brand success, including television, print, and online advertising.
“We were a new product opening the brand-new category of zero-calorie natural sweeteners,” said Zanna McFerson, assistant vice president of Cargill Health & Nutrition and business director for Truvia.
“The simplicity of the message of Truvia natural sweetener contributed to the success of the marketing campaign,” added Ann Clark Tucker, director of marketing and communications for Truvia. “Since the story of Truvia natural sweetener from the leaf of the stevia plant is authentic, it resonates with consumers.”
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
November 15th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
The Nutritional Outlook Podcast Episode 35: Prioritizing Women's Health Research and Innovation
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