BDSA announced strategic partnership to expand retail sales tracking coverage to Canada

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BDSA (Boulder, CO) has entered into a strategic licensing agreement with Hifyre Inc., a wholly owned subsidiary of Fire and Flower Holding Corp, a leading cannabis retailer with a proprietary digital retail and analytics platform. The agreement expands BDSA’s cannabis retail sales tracking coverage to include Canada.

“As a result of this agreement, BDSA now provides clients a comprehensive suite of market and consumer analytics and insights covering the Canadian market. Understanding product innovation, consumer preferences and shopping behaviors in Canada will enable companies participating in the Canadian cannabis economy to make product, retail and investment decisions based on the most current, accurate information,” said Micah Tapman, CEO of BDSA, in a press release. “The Canadian market offers many significant opportunities based on a passionate and engaged consumer base.”

As part of the agreement, both U.S. and Canadian cannabis industry participants will have access to an extensive data set which will help them make product development, distribution, and investment decisions. This data set includes granular data down to the product and attribute level, historic trending data; detailed cannabis licensed producer sales information by parent company; and coverage of both large and small retail chains.

“We look forward to working with BDSA to take advantage of this excellent opportunity to accelerate our growth by expanding into the enormous and rapidly growing U.S. market,” said Trevor Fencott, CEO of Fire & Flower, in a press release. “The Hifyre IQ analytics platform is recognized by Canadian licensed producers and the financial community as the most comprehensive and innovative platform available and we anticipate the U.S. market will benefit from the ability to generate more accurate, meaningful insights.”