Balchem to highlight active nutrition and lifestyle solutions at SuppySide West 2024

Stock.adobe.com /Mladen

Balchem (Montvale, NJ) has announced a new brand personality at this year’s SupplySide West to showcase its “recalibrated premium portfolio” that includes VitaCholine, K2Vital, Albion Minerals, OptiMSM, as well as its recently launched Optifolin+. In line which these ingredient, Balchem’s theme at the show will be “Health for Performance” which reflects a shift in consumer focus toward active lifestyle and healthy aging to thrive at all life stages.

“We’re thrilled to introduce Optifolin+ to the U.S. market at SupplySide West. This unique bioactive, choline-enriched folate (L-5-methyltetrahydrofolate) is formulated to empower cellular health and support individuals during pregnancy and child development through to adulthood,” said Dominik Mattern, vice president, science, business development and marketing for Balchem Human Nutrition and Health, in a press release. “In addition to Optifolin+, we’re bringing even more innovation to the forefront with game-changing solutions like K2Vital Delta Fermented, vitamin K2 from fermentation in our breakthrough microencapsulated form, and VitaCholine Pro-Flo, the first hassle-free choline for multivitamins. This year, we’re excited to unite these pioneering ingredients under our refreshed brand image, showcasing our ongoing commitment to science-driven, consumer-focused innovation that delivers real value and performance."

Exhibitors will be able to sample co-branded finished products developed with Balchem ingredients, in collaboration with brands like Ghost and Applied Nutrition, and learn more about co-branding opportunities. Additionally, the company’s director of RA/RQ, will be doing a presentation called “Nutrients for tomorrow’s reimagined active nutrition formulas” on October 31, at 11:30am (PDT) on booth #3683. Balchem will be exhibiting at booth #5165.