American Botanical Council Debuts Online News Feed on Plant-Related Media Coverage

Photo © iStockphoto.com/Petrovich9

A new online feature from the American Botanical Council (ABC; Austin, TX) now provides an up-to-date compilation of medicinal plant-related media coverage from a range of sources. The new Herbal MediaWatch, located on ABC’s website, highlights articles “relevant to virtually all fields of herbal medicine represented in ABC’s diverse member base,” according to ABC.

The news feed is similar to the MediaWatch summaries featured in each monthly issue of ABC’s HerbalEGram and each weekly issue of ABC's Herbal News & Events. It will include articles from national and international magazines and newspapers, as well as industry publications, research websites, and blogs.

“It is ABC’s intention that Herbal MediaWatch helps individuals, both personally and professionally, keep up-to-date with the exploding amount of coverage the fascinating and important area of health and health-related practices is receiving in the media,” said Denise Meikel, ABC’s director of development.

Headlines in the Herbal MediaWatch news feed are organized by topic, including the following categories:

·      Science & Research

·      Legal & Regulatory

·      Community & Industry

·      Cannabis Update

·      Dietary Supplements

·      Consumer & Popular

·      Quality Control & Adulteration

·      Trends & Technology

·      Environment & Conservation

·      Traditional Medicine

The MediaWatch is free for public use, and each news update will also be posted to ABC’s Facebook and Twitter pages.

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Michael Crane
Associate Editor
Nutritional Outlook Magazine
michael.crane@ubm.com