AHPA announces recent promotions and new hires

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The American Herbal Products Association (AHPA; Silver Spring, MD) announced Amber Bennett was promoted from director of membership to vice president of marketing and engagement. She will continue to oversee AHPA’s Membership department as well as supervise communications and marketing as well as education.

Since joining AHPA, Bennett expanded the association’s membership (including more than doubling the number of Hemp/CBD companies brought on-board in 2019 alone) and increased incoming sponsorship support for AHPA’s initiatives across the board.

“Amber’s success in growing our membership demonstrates that she understands AHPA’s value to the herbal products and dietary supplement communities,” said AHPA president Michael McGuffin in a press release. “She already works closely with Natasha Weaver, AHPA’s director of education, most recently partnering on the highly successful inaugural AHPA Sports Nutrition Congress. That continued collaboration will further strengthen AHPA’s reputation as a content-driven educational leader for the industry. Amber will synergize AHPA’s initiatives, communicating more broadly to additional stakeholders and wider audiences as she reimagines public relations and marketing efforts.”

“I am both honored and exhilarated by this opportunity,” Bennett said in a press release. “Since day one, I have felt that AHPA was my second home, my work family, so to speak. I am filled with ideas about how to build on our association’s heritage and strengths and to grow our footprint in the herbal and dietary supplements industries as a means to best support our membership. I will continue to work closely with, and rely on, my AHPA colleagues and our engaged member companies.”

In order to strenthen its already high-level regulatory expertise, AHPA has also hired Robert Marriott to the new position of director of regulatory affairs. His duties will include reporting to AHPA members on legislation and regulations that could impact the herbal products and dietary supplements industries, representing AHPA positions with regulatory agencies, and serving as a resource to members regarding regulatory issues. Additionally, Rachel Haas, who joined AHPA in January of 2020 as as administrative assistant, has been promoted to member services manager, providing increased support to AHPA's members.