8 Ingredient Sales Surprises of 2017
The most unexpected supplements sales trends from last year, according to SPINS.
The more things change, the more they stay the same, right? Not for ingredients in the vitamin, dietary supplement, and herbal product spaces they don’t. Over the past 12 months,1 the supplements industry has witnessed sizable shifts in which health-and-wellness ingredients are hot, which are not, and which are just waiting to be discovered.
To get a better handle on what 2017’s patterns reveal, Nutritional Outlook asked the market researchers at SPINS (Chicago) to point to ingredients for which this year’s sales data tells a deeper story-happy or otherwise.
References:
1. All sales numbers are courtesy of SPINS and cover the 52 weeks ending November 5, 2017. Statistics are derived from a cross-channel aggregate data pull of multi-outlet, natural, and specialty-gourmet retailers of the total U.S. market, unless otherwise specified.
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