Dairy-free food and drinks are growing fast. Here’s where.
There’s no denying the substantial global market for dairy products, but there’s also no denying that there are many consumers who now prefer to avoid dairy altogether. These shoppers are now finding a new-and steadily growing-supply of alternative dairy products that weren’t previously available. In fact, the market potential for dairy-free has increased so much that even established dairy companies want in on the action. Dairy giant Danone, which owns more than a dozen brands around the world, recently agreed to purchase WhiteWave Foods for $10.4 billion. The latter company owns several successful dairy-free brands, including Silk, So Delicious, and Vega.
Market research firms are confirming all of this dairy-free interest, too. Earlier this year, Grand View Research predicted that global dairy alternatives will amass over $35 billion in sales by 2024. While much of that growth will likely be in plant-based milks, dairy-free opportunities go well beyond just a cup of soy milk. Today, consumers can find dairy-free options for many products, including snacks, desserts, and even dietary supplements. Much of what once contained dairy can now be made without it.
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