Superfruit Stars: Where Are They Now? Acai, Gogi, and Pomegranate

So-called “superfruits” (plants with exceptional perceived health and disease-fighting benefits) seem to show up in the popular U.S. media fast and furiously, gaining sudden attention from such health-conscious celebrities as Mehmet Oz and Oprah Winfrey, inspiring scores of new products from functional food and nutritional supplement manufacturers, and, sometimes, attracting controversy and government warnings for their heavy marketing.
Three such superfruits-açai berry, goji berry, and pomegranate-burst onto the health food marketing scene with much fanfare in the very early 2000s, only to be unseated in the media headlines by newer (to U.S. consumers), more-exotic–seeming superfruits just a few years later.
For a moment, let’s turn our attention back to these three original blockbuster superfruits and ask, “Where are they now?”
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