Six Trends Driving the Sports Drinks Market
New flavors, “healthy” energy, and clean labels help sports drinks keep up with the times.
Sports performance products come in many forms: bars, powders, ready-to-drink formulas, and sports drinks. Among these, sports drinks such as Gatorade, which focus mainly on rehydration and recovery, and ready-to-drink (RTD) versions of powdered mix-in supplements are currently the most dynamic in the market, with sports drinks leading the entire Nutritional and Performance Drinks category, according to reports from market research firm Mintel. But across all segments of the sports nutrition market, a few other trends are also evident.
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