How Should We Market the Cranberry?
Which marketing message for cranberry will most likely hit home with consumers?
Drugs vs. Dietary Supplements: Head-to-Head Science
Can natural supplements be as effective as drugs-or at least complementary?
Shattering Shopper Myths: Identifying the Dietary Supplement Buyer in a Fragmenting Era
With fealty to mass markets crumbling in this era of fragmentation, the consumer-as-moving-target may be the norm going forward.
Children’s Dietary Supplements
What's new in dietary supplements for children? Immune health, bone health, protein, and more!
How Should FDA Define the Word Natural? Should It Be Different from Organic? Or Non-GMO?
As FDA looks to define the term "natural" on food labeling, industry leaders are split on what exactly the term should mean.
Protecting the Fellows: Dietary Supplements for Prostate Health
Botanical ingredients for prostatic and urological health
Pet Health Supplements: Paw-Portunity Knocks
Supplement manufacturers are expanding into the pet market in increasing numbers while barriers to entry are low.
2016 Omega-3 Science Update
The latest crop of omega-3 research nets positive data for depression, eye health, children’s health, and more.
AREDS2 Trial: Omega-3s Don’t Benefit Cognitive Health?
Why we should take negative results from the AREDS2 study with a grain of salt for now.
Dietary Supplements: Made in the USA?
What does “Made in the USA” mean in a global age?
2016 Omega-3 Market Update: Fish Oil, Krill Oil, Astaxanthin, and More
Omega-3 ingredient innovations are bringing life back to a market still in recovery.
Latest Sports-Nutrition Product Trends
Sports performance products are gaining fans everywhere, but some product types are proving more popular than others.
Smart Strategies for Marketing Brain-Health Products
Regulators are increasingly scrutinizing product claims in the booming brain-health market.
Bone Health Ingredients Stand Tall in New Research
Natural ingredients for bone support span time-tested vitamins and minerals, as well as novel ingredients and creative delivery systems.
Melatonin Misconceptions
Correcting the three most common misunderstandings about this popular dietary supplement.
Medical Foods: Creating a Successful GRAS Notification
What’s the best way to ensure a GRAS notification for an ingredient’s use in medical foods will receive a “No Questions” letter from FDA?
5 Plant Protein Ingredients for Food and Drink
Emerging options push plant protein’s boundaries
7 Vegan Dietary Supplement Ingredient Trends
More ingredient suppliers now offer vegan-friendly dietary supplement ingredients.
Four New Phosphatidylserine Studies for Memory, Stress, Mood, and ADHD
New research backs phosphatidylserine’s role in memory, stress, and mood.
