Wiley’s Finest eliminates cartons to improve sustainability

Photo from Wiley’s Finest.

Omega-3 supplements brand Wiley’s Finest, a Wiley Companies brand, is advancing its sustainability mission by eliminating secondary cartons for all of its products. The company says this move will divert more than 1 million cartons per year from landfills.

The company points out that, according to the Environmental Protection Agency, paper and paperboard make up nearly a quarter, or 23.1%, of America’s trash. And while Wiley’s Finest’s cartons were already eco-friendly and made from 100%-recycled kraft, the company has now decided to forgo secondary packaging altogether.

“Our customers told us that the first thing they do when purchasing our products was throw away the carton,” said CEO Greg Lindsey, in a press release, “and that just didn’t sit well with me.”

The company says it also recently unveiled new primary packaging, such as bottles, with more visually friendly graphics. In addition, the company announced it is helping the National Forest Foundation with the foundation's goal of planting 50 million trees across the U.S. “By purchasing American-made Wiley’s Finest products, you will be supporting not only your personal health but the planet’s health,” the company says.