Wellful announces acquisition of Ancient Nutrition

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Wellful Inc., (Charlotte, NC) a Kainos Capital portfolio company, has announced the acquisition of Ancient Nutrition from VMG Partners, Hillhouse Investment and other unit holders. According to the company’s press release, the acquisition will strengthen Wellful’s omnichannel presence in a variety of vitamin, mineral, and supplement categories, as well as expand its distribution footprint to the natural retail channel.

"We are thrilled to bring Ancient Nutrition onto the Wellful platform," said Brandon Adcock, CEO of Wellful, in a press release. "The Ancient Nutrition team has done a phenomenal job of building a scaled brand with considerable future growth potential. Ancient Nutrition fundamentally stands for something within the industry and delivers real results to its customers. We’re very excited to further strengthen the brand and to expand the product portfolio that customers have come to know and trust."

“I am proud of how far Ancient Nutrition has come in our mission to Save the World with Super Foods and look forward to seeing our innovative products become a staple in every North American household and beyond,” said Jordan Rubin, co-founder of Ancient Nutrition. “I’ve appreciated the partnership with VMG and Hillhouse Investment in helping us build one of the leading brands in the natural products industry.”

“I’ve dedicated my life to educating others on how to achieve their health objectives and Ancient Nutrition has been an incredible platform to help bring this dream into reality. VMG and Hillhouse Investment brought instrumental resources in helping us achieve our goals,” added Josh Axe, DC, co-founder of Ancient Nutrition.

According to the press release, Colt Morton, Ancient Nutrition’s CEO, will continued to lead the business as part of Wellful. Morton states in a press release that “Partnering with Wellful marks an exciting new chapter in our journey. Wellful’s resources and our shared vision for innovation position Ancient Nutrition to bring our mission to even more people while staying true to the values and culture that have brought us here.”

David Gassko, partner at Kainos says that the acquisition positions Wellful as the largest independent VMS platform in North America. Piper Sandler & Co. served as financial advisor and Greenberg Traurig, LLP served as legal counsel to Ancient Nutrition. Winston & Strawn LLP served as legal counsel to Wellful.