The new office aims to increase the company’s market presence, already strong in the meat and savory industry, expanding operations in oils and fats, bakery, dairy, fish, feed, and cosmetics.
Natural extracts supplier Vitiva (Markovci, Slovenia) has opened a new sales office in Southern Germany to enhance its local reach. Norbert Huber will act as area sales manager and will lead operations in Germany, Austria, and part of Switerland.
The new office aims to increase the company’s market presence, already strong in the meat and savory industry, expanding operations in oils and fats, bakery, dairy, fish, feed, and cosmetics.
“German regional customers are increasingly demanding a variety of natural solutions to address the antioxidation, antimicrobial, water-binding, coloring, and other food-protecting/enhancing needs of their applications,” the company says.
A growing focus for the firm is natural colors and sweeteners.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.