TopGum Industries launches line of sugar-free and organic gummies

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TopGum Industries (Tel Aviv, Israel) has debuted a curated collection of five sugar-free and organic gummies that deliver a range of ingredients that include B-vitamin biotin, vitamin D, an antioxidant berry blend, as well as flavor-challenging ingredients such as zinc and ashwagandha.

“Ticking the boxes that customers expect like sugar-free, and organic and keeping the flavor palatable is highly complex,” explained Amit Hyzkihu, Top Gum’s vice president of R&D and open innovation, in a press release. “Developing the delivery system requires a highly intricate process of sourcing the right materials, handling the active ingredients with care, and knowing how they will react to the gummy process are especially important, as well.”

“Our organic-certified gummies are the next evolution in high-end supplementation,” added Amichai Bar Nir, CEO of Top Gum. “Although they contain no additional sweeteners, they still deliver the same sensory enjoyment of a traditional sugar-sweetened gummy, but without the sugar. We want our customers to be able to look forward to taking their supplements. Pills and capsules are not as much fun as enjoying a gummy that’s both delicious and good for you.”