Thorne launches Find Your Way campaign featuring the entrepreneur, investor, and model Karlie Kloss

Image courtesy of Thorne

Thorne (New York) has announced its Find Your Way campaign that features the entrepreneur, investor, philanthropist, and supermodel Karlie Kloss. The campaign is designed to showcase the way Thorne offers personalized solutions that help individuals at every age and life stage to optimize their health. As part of the campaign, KIoss highlights her personal health and wellness journey to showcase how Thorne’s comprehensive suite of nutritional supplements supports here lifestyle.

“As a busy mom and entrepreneur, I’m always striving to stay healthy and be the best version of myself,” said Kloss in a press release. “I’m a long-time fan of Thorne and have always optimized my wellness routine as my needs have evolved.I know that no matter what phase of life I’m in, I can trust Thorne to be there for me every step of the way.That’s what the Find Your Way campaign is all about.”

“Find Your Way is an emotive, story-driven campaign that explores the importance of personalization in our individual health and wellness journeys,” said Colin Watts, CEO of Thorne.“There are many ways to optimize wellness and it’s crucial that consumers, health-care practitioners, and athletes alike are empowered with the tools that match their individual situations and goals. We’ve built an extraordinary portfolio of the highest quality solutions, and this campaign and partnership with Karlie demonstrates our commitment to ensuring individuals can find success through wellness and performance solutions as unique as they are.”

The Find Your Way campaign, created by the global creative company Buck, will launch a set of video and still assets that include a 60-second here video, as well as 15- and 30-second supporting videos across digital out-of-home, connected TV, display, paid search, YouTube, social media, and influencer marketing. These ads will run nationwide from July 22 to October 27. DOOH will be active in 13 markets, including New York, Los Angeles, Chicago, and Miami.